Do Managers Add Each Other On Facebook Reddit

Part 1: What is Reddit?

Part 2: Reddit vs. Facebook & Other Social Media

Office 3: Marketing Opportunities on Reddit

Office two – Reddit vs. Facebook & Other Social Media

User Bases: Reddit vs. Facebook

Reddit's user base, known as Redditors, is dissimilar than Facebook'south, Instagram's and Twitter'due south in many ways. On Reddit, users create a persona. A persona that is quite often discrete from your existent life and well hidden nether your username. The only matter you lot can know near a Redditor is their username and posting history. What makes information technology special is the level of anonymity that Redditors enjoy.

On the bigger subreddits, that level of anonymity is very apparent. Your comment can be lost in the thousands of other comments if it is non upvoted enough. No matter who you are in the globe, no matter if you are popular or rich, every comment is judged on the aforementioned level.

This very democratic organisation makes Reddit a identify where everyone speaks their mind and where popular opinions (or great puns) are upvoted. Information technology also encourages people with "stupid questions" to enquire them without the fear of being judged.

Ane could fence that anonymity tin can also bring out the worst in people considering of the lack of straight consequences. At that place certainly is an argument here. Fortunately, nigh of Reddit's forepart page is equanimous of world news, political debates and funny posts. Some dark corners of 4chan, an even more than bearding social media, have often been criticised for their users' inflammatory speech.

On the other hand, on the smaller subreddits, if someone'southward an active and appreciated user, their comments will have more than weight. Small subreddits tin course relationships between users. When a Redditor sees something that their friend would like, they will tag them in that post, waiting for their answer. Some subreddits will too put a flair (as shown beneath) on some users if they did something outstanding and that flair, visible by all users, volition acquit some weight and respect.

flair oc

In this case, taken from r/dataisbeautiful, you tin see that the user has been marked with the "Original Content" flair. This means that they produced 46 original graphs and tables of statistics.

The lack of anonymity on Facebook and other popular social media create an surround where everything is public. When everything you write is associated with your person, people tend to stay silent more often or just go with the popular opinion.

Another problem is that Facebook users will often blindly trust anything posted past someone they know. The whole fake news problem originated from social media users lack of due diligence. On Reddit, users volition dig a little deeper and just trust reliable sources of information. Faux news is always downvoted and Redditors who shed lite on those posts, upvoted.

This existence said, you tin also notice a real difference between the demographics of each platform. Reddit tends to be more than of a homogeneous platform than Facebook or Twitter. The large persona of a Redditor would exist a Caucasian male between xviii and 29 years old with a higher degree and relatively Liberal political views. Here are some stats on the Reddit user base:

reddit demographics

source

On other social media, women are more often than not a lot more present than on Reddit and the user bases are too less homogeneous.

SM demographics source

Reddit is mostly popular in the U.s.a., in Canada and in the United Kingdom.

reddit countries

source

Facebook is amend spread around the earth with the US only representing 24% of its audience:

source

How users interact on the platform

A key departure betwixt Reddit and other platforms is that Reddit truly values originality. Reposts are downvoted and Reddit itself won't allow you to post to ofttimes. Moderators will also delete reposts or news and jokes that have already been shared.

On Facebook, Twitter and Instagram, information technology is common practice to postal service a few times everyday. And so much data is shared every minute on these platforms and not much care is given into anything past a like or share.

Facebook puts your friends and your interactions with them first. Information technology is a social media that aims to connect people. Reddit wants its users to react to the posts firstly. The interaction between users is mostly focused on the posts themselves and Redditors will requite the postal service all their attention.

A great example of the difference between how users collaborate differently on Facebook and Reddit is the whole fake news scandal. Facebook inverse its algorithm to filter out people who share also many simulated news. On the other paw, Reddit does non need to install this kind of mechanism. In nigh cases and subreddits, Redditors volition verify stories and downvote the fake or not reliable ones. Reddit even has its own whistle bravado subreddit: r/fakenews. In other cases, subreddits tin can also spread fake news. However, those posts are very unlikely to make information technology to r/popular.

How brands are perceived

Facebook'due south changes to its algorithm keep promoting more than and more brands. Ads are blended into the content and every visitor has a page with its thousands of subscribers. When a company posts something promotional, people will likely interact with it in a positive way or but coil past information technology. It is safe to say that companies, big and small, are well perceived on Facebook and, even, are expected to be on the platform nowadays.

Redditors are less welcoming of promoted content. Reddit has its discreet advertizement programme. On desktop, information technology puts one clearly identified promoted post on top of the page and some Adsense banner spaces on the right. On mobile, every 10^thursday postal service or so is sponsored and is, again, conspicuously identified as such. Native advertising is usually discovered by Redditors and downvoted quite rapidly. Redditors are also known for holding grudges on brands with dishonest marketing efforts. Here is what u/Akial had to say about another Redditor's case written report on how to market on Reddit:

akial

He summarized really well what Redditors hate about self promotion. Reddit values honesty and transparency. Too ofttimes, marketing efforts are not all about honesty and transparency merely on Reddit, they have to exist.

A recent and great example of this is an endeavor made past FilmsJackets on the Agents of Due south.H.I.E.Fifty.D. subreddit. Redditors plant out that the original poster was the owner of Filmsjacket and that he immediately deleted his account after this was pointed out. While some comments were made about the overall quality of the cosplay, about of them were about the breathy advertizement campaign.